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Tuesday, September 26, 2006 12:23 AM CDT
Upgrading ‘business personality’ is goal
By ROB STROUD, Staff Writer
rstroud@jg-tc.com
CHARLESTON n Michelle Drum Matteson has put her training as a hypnotist and a neuro-linguistic practitioner to work in a new enterprise, Business & Personnel Image Management.
Her new enterprise is focused on helping people curb bad habits through waking hypnosis as well as helping businesses create a profitable “business personality” by giving customers good first impressions and other means.
Matteson recently started taking appointments for waking hypnosis at Body Balance Wellness Center, 506 W. Lincoln Ave., Suite 400. Her work has applications to weight loss, smoking cessation and other areas.
Matteson works with exercise physiologist and hypnotist Lauri DeRuiter-Willems, who specializes in weight management and exercise for women over age 40.
Hypnosis is not mind control or something that is “done to you,” Matteson said. All hypnosis is self-hypnosis, she said.
“Hypnosis is a natural state that everyone experiences several times a day without realizing it,” Matteson said. She added it is primarily produced by certain brain wave patterns and other naturally occurring physiological processes.
DeRuiter-Willems compared hypnosis to a focused state of concentration, such as being involved in a good book.
Matteson said she teaches people how to produce a state of intense focus at will and to enhance this state in a way that allows more direct recognition of their subconscious.
The subconscious is the “remote control” for all automatic behaviors or habits, Matteson said. Deeply ingrained habits are difficult to change because they are not ruled by the conscious logical will, she said.
“I teach people how to get their conscious and subconscious in congruence, which is what I call the golden key for successful life time mastery,” Matteson said.
In 2004, Matteson completed training in neuro-linguistic programming and became a licensee trainer for The Psychology of Persuasion program.
That program trains business professionals how to improve in sales and marketing through nonverbal communication and other covert persuasion.
Matteson also began building a speaking circuit for motivational presentations in 2004 and made preparations to sell her Razorz Edge Salon & Spa so she could focus on neuro-linguistic programming and hypnosis full time.
In regard to marketing, Matteson said she deals primarily with “internal marketing” of businesses and helping create a profitable “business personality.”
Matteson said the first impressions created by a business’ image externally and customer service internally have a lot of power. She said customers may not come back and may give bad referrals if their first experience does not match the business’ external marketing.
“Internal marketing is the most often overlooked and underutilized asset for growth and profit,” Matteson said.
For more information, contact Matteson at 273-4618 and DeRuiter-Willems at 512-0339.
Contact Rob Stroud at rstroud@jg-tc.com or 348-5734.
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shepsmsmollie wrote on Sep 23, 2007 2:29 PM: